|
 Marta César:
"We respond to the financial needs of our clients with
creative and
effective solutions "
ITIPress.org
To
provide financial advice to companies is more than a theoretical process
of reengineering; “it means advising firms not only by offering
recommendations, but also by implementing them successfully. This requires
creative solutions that take into account the needs of the clients, their
vision and objectives”, affirmed Marta César, Regional Vice-President of
Corporate Finance from LAFISE “Latin American Financial Services”.
One of the main purposes of LAFISE’s Division of Corporate Finance is to
facilitate professional support, high trustworthiness and efficiency to
companies in challenging situations or opportunities, such as the
processes of purchase and/or selling of companies, mergers and
acquisitions, joint ventures, raising of capital, and financial
valuations, in order to avoid the wear away of firms and the neglect of
their operational functions. For example, the division of a company
between its business partners, or a family succession from one generation
to the next, could become a problem for the individuals involved if they
do not seek professional assistance that guarantees effective mechanisms,
and lets them concentrate on the continuation of their operations.
The key to Marta´s success comes from implementing LAFISE´s politics of
working hand by hand with clients to customize the financial solutions
that each situation requires. The client is the real protagonist of the
products and recommendations that will be implemented, because LAFISE
combines its financial expertise with the business knowledge of the
client; in this way, the client feels the real owner of his/her strategic
plans to become more competitive, to reduce his/her financial costs or to
select the most ideal partners for his/her business.
Marta César reiterated that the first step to achieve success in the area
of financial advisory services is the clients interest to improve the
situation of the firm, to increase the company value, or to become more
competitive in order to adapt more quickly to the new market conditions
without concern of the changes to come. The company needs to be able to
constantly evolve and adjust to market changes in order to obtain and
maintain a good positioning in its industry.
Local businessmen as well as foreign investors should obtain proper advice
since some times they tend to resolve matters on their own, possibly
missing out opportunities by not having the adequate tools to develop and
expand their business. Investing in the United States has many advantages
if you enter the market with a firm step, after having made pertinent
investigations.
The intense work and dedication of its directors, the experience and
training of its executives and the network of contacts and offices in
Miami, Mexico, Central America, Venezuela and the Dominican Republic, have
allowed LAFISE to obtain great success at a national and international
level. LAFISE has won important bid processes and has made innumerable
innovative transactions in the financial arena.
Marta Cecilia César, MBA, is a young Nicaraguan executive, with studies in
Georgetown University and INCAE. She is also certified as an Accredited
Valuation Analyst. Her continuous training, knowledge of several
languages, multiple business travel experiences and excellent public
relations among other, have contributed to her success in the business
world, in other times destined only to older people.
"The fact that I am young has not been an obstacle in achieving my
professional goals and objectives. I have obtained credibility by
demonstrating the quality of my work and my dedication towards the success
of my clients, always working under the highest ethical standards”.
“I think that the United States, particularly Miami, offers endless
opportunities for the development of young professionals. Nevertheless, it
is essential to always improve and be demanding with one self, trusting in
our learning ability, and our value as persons committed with excellency
in our work; it is also important to have goals and learn from the
experience of others,” affirmed Marta Cesar.
This successful executive plans to continue her professional and academic
development, become a mother (she has been happily married for almost two
years), alternate her job with her passion for the piano, and at some
point, dedicate a part of her time to teaching.
"Only those who risk going too far can possibly find out how far one
can go." - T.S. Eliot |
